ZOOMLION has officially inaugurated its first branch in Mexico City, marking a significant milestone in the company’s expansion across Latin America. The grand opening, which featured a Customer Day event, brought together representatives from dozens of local enterprises and highlighted ZOOMLION’s deepening commitment to the regional market.
As Latin America’s second-largest economy and a key logistics hub connecting North and South America, Mexico plays a vital role in ZOOMLION’s global strategy. With a wholly owned subsidiary already established in the country, ZOOMLION successfully entered the Mexican market in 2024. Its product lines—covering construction cranes, aerial work platforms, and other machinery—have quickly surpassed 100 million RMB in sales.
The new branch in Mexico City serves as both an equipment showroom and a regional office, providing localized support and service coverage for customers in and around the capital. During the opening event, ZOOMLION showcased a full range of products, including cranes, concrete machinery, earthmoving equipment, telehandlers, and agricultural machinery. An immersive product display area and live demonstrations allowed attendees to experience the machines’ performance firsthand, supported by detailed technical presentations from both Chinese and local teams.
Customer engagement was strong, with multiple representatives conducting test drives and expressing high satisfaction with the products’ control, comfort, and smart features. The event generated business leads across four major product categories, involving over ten units of equipment.
The launch of ZOOMLION’s Mexico City branch represents another major step in its Latin American expansion, creating a strategic link between its existing operations in Brazil and Mexico. Guided by its “end-to-end, digitalized, and localized” global strategy, ZOOMLION continues to advance its vision of global integration and customer-centered growth.
